Back to All Events

Blu at The W - F1

  • The W Hotel Austin Austin, Texas (map)

Blu at the W is back for the 3rd year! Blu is a sophisticated, nightclub style after party on the 2nd Floor of the W Austin Hotel on October 31st and November 1st in celebration of the United States Grand Prix™.

Friday, October 31st, Halloween, will be host to a Brazilian theme Carnival at Blu at the W complete with Samba dancers, DJ Oz, and other exciting Brazilian entertainment! Come dressed in your best Carnival costume or just come dressed to the 9's and wear a mask! Be dazzled by the beauty of the models who will be previewing pieces to be shown at Saturday evening's FULL TILT Fashion show. Friday night at Blu is brought to you by Lure, a new Brazilian boutique line now open in various locations in Texas.

Saturday, November 1st kicks off at 6pm with the highly sophisticated FULL TILT Fashion Show presented by award-winning designer, Linda Asaf. FULL TILT sold out last year! This year is expected to do the same. Featured designers include Project Runway's The Official Daniel Esquivel Fan Club and designer to the stars, Midi Soliz, who has designed for MIA, Bruno Mars, Kanye West, Courtney Love, Elton John and others.

Following FULL TILT is the most sought-after nightlife during the F1™ weekend! Wait in anticipation as we announce additional entertainment for Saturday night at Blu at the W. The headlining DJ is Marques Wyatt pumping the night with fierce house beats.

Both nights at Blu at the W go from 9pm to 4am for VIP ticket holders and table guests. No entrance is allowed after 1:30AM. Blu’s capacity will likely be reached again by midnight, so advance tickets and tables purchases is recommended and an early arrival is encouraged. Enter through the lobby and take the stairs to the 2nd floor and find yourself engulfed in the most sophisticated party of Austin’s F1™ weekend.

McIntosh VIP Sound Lounge:

Experience the legendary sound quality of McIntosh at our VIP Sound Lounge at Blu 2014 during Austin’s F1TM Race Weekend.

McIntosh has been making prestige audio products that reproduce sound the way artists intended, handcrafted in the U.S.A. since 1949. McIntosh powered Woodstock in 1969 and the Grateful Dead “Wall of Sound” in 1974.

We look forward to seeing you at the McIntosh VIP Sound Lounge, be located on the 2nd Floor of the W Austin Hotel on October 31 and November 1.



6-9 DJ Donnie Dee

9-12 DJ Jah Karma and DJ Jake Scarbrough


9-12 4Jackz featuring J.A.M.O.N., Blend*E, Kadabra & Mark Denim

12-2:30 DJ Oz

2:30-4 Red Bull DJ



9-12 ADAM WARPED and JFrancis


9-12 DJ Bigface

12-2:30 Marques Wyatt

2:30-4 DJ Oz

Earlier Event: October 30
Blu at Acquavilla - F1
Later Event: November 6
Fashion X Dallas 2014